Understanding customers sometimes feels like trying to read hieroglyphics without a Rosetta Stone. You think you’ve got it all figured out—“Oh, they love discounts!”—then suddenly they ghost you after a sale like you never existed. (Rude.) Or maybe you thought they were into Product A, but turns out they were …
Let’s be real for a second: running a business without a CRM is like trying to juggle flaming swords while blindfolded. Sure, you might survive the first few swings, but sooner or later, something’s gonna drop — and it’s usually a customer. And customers don’t like being dropped. They like …
So, you’re a small business owner, juggling invoices, emails, and the occasional existential crisis at 3 AM, and someone—probably a well-meaning cousin—tells you: “Hey, why don’t you use a CRM?” And suddenly, you’re down a rabbit hole, staring at Zoho CRM and HubSpot CRM like two tech-savvy superheroes ready to …